Thomas Ullrich
How did you get started in the fashion industry?
During the last years of University I enjoyed shopping at a boutique where I became friends with the manager. Later I proposed to him that he open up a store with me as his partner. I started my fashion business career with 2 of my own boutiques for menswear. In 1994, my experience as a buyer for my own stores led me into wholesale business and I founded my first agency DPartment, which imported British brands to Germany. See full CV on www.thomasullrich.info.
How did you start the current company?
EFSN is a concept that I developed 2006. My goal was to launch a full service distribution for US labels in Europe covering all areas with the support of a network of free agents.
How many and what countries in Europe Carry Bobi?
Currently we offer Bobi in Germany, Italy, Spain, France, Poland, Belgium, Netherlands, Denmark, Sweden, Norway, Ireland, UK, Switzerland and Austria.
What are some of the bigger Europe Stores that carry bobi?
http://www.bailly-diehl.de
http://www.modehaus-walz.com
How would you describe bobi if you were talking in terms of marketing and sales?
The beauty of the product bobi is the combination of simplicity and sophistication. On the first look, the line looks basic and simple, but when you actually slip into a bobi dress you instantly get this fantastic “second skin” feeling of the lightweight cotton and it gives you a sophisticated shape. The variety of stores and consumers we can sell to is huge. Out of all the products I’ve ever distributed bobi has the best sell out rate in the stores.
How can people contact you RE: bobi?
Write to thomasullrich@efsn.de -or- mail@bobieurope.com.
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