Bobi designer, Kara Lusardi tells us about her summer must haves.

Each season before I start shopping for myself, I go through magazines and tear out all the looks I like. Then I go through my closet and pick out pieces that fit the trends and realize what clothing and accessories are missing to be able to pull off the newest looks. Below I have picked out my summer must haves. If you want the look for less you can find many similar items at stores such as Target, Forever 21 and H & M.









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1 Cargo Vest - A.N.A. (jcpenny.com) Try this piece for the still hot military trend. This vest can go over just about any basic piece in your wardrobe to make your look instantly military cool. 2 Floral Dress (forever21.com) A floral dress is a must have this summer. Find this look at any retail store. 3 Knee Length Denim Skirt (landsend.com) Throw on your
wedges and your good to go in this hot look. 4 Wicker Hat - Eugenia Kim (shopbop.com) Try out this great wicker hat. 5 Street/Beach Tote - Mar Y Sol (Shopbop.com) I love this one because the colors go great with all the cork shoes going on right now. 6 Light Weight Tote - Marc by Marc Jacobs (bloomingdales.com) Toss aside those heavy leather totes for summer. Who wants to carry that around? Try this light weight tote that comes in a variety of hot colors. 7 Nail Polish - Essie (essie.com) Coral is this summer’s hot color. Every season Essie comes out with new colors. If you wear colors from their palette your sure to look cool. 8 Flip Flops - Havaianas (havaianas.com) These are the coolest flip flops and they come in a large variety of colors. 9 Woven Shirt Dress - bobi (revolveclothing.com) Just belt this look and you’re ready to go. 10 Cuffs - Ted Rossi (tedrossi.com) These great tan cuffs go with all the looks of the season. 11 Wedge - Michael Kors (michaelkors.com) I love this wedge because it goes with almost anything. 12 Wrap Dress - bobi (ww.southmoonunder.com) This sheik style can easily transition from day to night. 13 Feather Earrings - available just about anywhere. 14 Feather Hair Extensions - available at most salons. 15 Jumpsuit - bobi (revolveclothing.com) This is an easy throw on and go outfit. 16 Hobo Bag - Pour La Victoire (djpremium.com) This is the must have shape for summer. Stay in the tan family when selecting the right one for you. 17 Prairie Maxi Skirt - South Moon Under (ww.southmoonunder.com) Try out this prairie skirt 18 Beach Cover - Up-bobi (revolveclothing.com) Bobi is known for its beach cover-ups. You can wear this piece from beach to bar to dinner with just a change of accessories. 19 Round Sunglasses - Elizabeth and James (saksfifthavenue.com) Try out these great round sunglasses.

Bobi Style Guide: Summer 2011

Trend: Crop Top

Yes ladies the crop top is back, but don’t worry about how toned or untoned your midriff is just yet. This season bobi’s crop top comes in a large variety of colors, fabrications and silhouettes. For the less brave fashionista try pairing your crop top with high-waisted pants, shorts or skirts to minimize exposure while staying on trend. You can also layer your look by wearing a fitted tank underneath. This summer you can bring this 80’s inspired trend back to life, like Sienna Miller, by wearing this fun and flowy bobi light weight jersey crop top as well as any other great bobi crop top.









Get bobi Light Weight Jersey Crop Top

Get bobi Skinny Tonal Stripe Uneven Hem Tank Top

Get bobi Slub Button Front Tank

Get bobi Light Weight Jersey Button Down

Bobi Europe

We interviewed Thomas Ullrich who is bobi Europe’s Managing Director. He started bobi Europe in 2008 and partnered with bobi USA. Thomas Ullrich has grown bobi into a big European label. Bobi has a showroom in every country in Europe and it hangs in better department stores and boutiques.


Thomas Ullrich


How did you get started in the fashion industry?
During the last years of University I enjoyed shopping at a boutique where I became friends with the manager. Later I proposed to him that he open up a store with me as his partner. I started my fashion business career with 2 of my own boutiques for menswear. In 1994, my experience as a buyer for my own stores led me into wholesale business and I founded my first agency DPartment, which imported British brands to Germany. See full CV on www.thomasullrich.info.

How did you start the current company?
EFSN is a concept that I developed 2006. My goal was to launch a full service distribution for US labels in Europe covering all areas with the support of a network of free agents.

How many and what countries in Europe Carry Bobi?
Currently we offer Bobi in Germany, Italy, Spain, France, Poland, Belgium, Netherlands, Denmark, Sweden, Norway, Ireland, UK, Switzerland and Austria.

What are some of the bigger Europe Stores that carry bobi?
http://www.bailly-diehl.de
http://www.modehaus-walz.com

How would you describe bobi if you were talking in terms of marketing and sales?
The beauty of the product bobi is the combination of simplicity and sophistication. On the first look, the line looks basic and simple, but when you actually slip into a bobi dress you instantly get this fantastic “second skin” feeling of the lightweight cotton and it gives you a sophisticated shape. The variety of stores and consumers we can sell to is huge. Out of all the products I’ve ever distributed bobi has the best sell out rate in the stores.

How can people contact you RE: bobi?
Write to thomasullrich@efsn.de -or- mail@bobieurope.com.