bobi Spring 2011 in stores now!

“Doll Parts”

Following the past few grunge-inspired seasons, bobi is emerging this spring with feminine flares countered by bits of tomboy ease. The unique layers and lengths are inspired by “doll parts,” with flowing and free shapes mixed with trendy military vibes.

This collection is meant to be paired with denim or military bottoms and jackets. bobi tops give a touch of femininity to the harder edge trends of this time. The simplistic dresses are designed to be styled in the bobi woman’s unique way during this free time in fashion.

Get bobi Skinny Tonal Stripe Pocket Tank

Get bobi Supreme Jersey Drawstring Tank

Get bobi Light Weight Jersey Button Down Cardi

bobi Resort 2011 in stores now!

“Indiana Jones meets the Pop-Art Japanese girl”

This season, bobi’s Resort 2011 collection is edgy urban street wear mixed with structured military looks. Slub, burnouts and stone washes provide textures and give the collection depth. A rainbow of bright colors read as pop art, with contrasting smooth earth tones in military hues balance the line. The fabrications, washes and styles are cool but standout, with a subtle and relaxed feel.

Get bobi Supreme Jersey Ruffle Front Dress

Get bobi Jersey Wrap Waist Top

Get bobi Slub Pocket Tank

Kara Lusardi

Kara Lusardi, designer of the Los Angeles based clothing line bobi, has been in the fashion industry for 18 years. Originally from New York, Lusardi attended the Fashion Institute of Technology and began her career working in all areas of the industry, in companies ranging from Cynthia Rowley to Rampage. Her line bobi began with easy, cool basic tees in 2006 and has since branched into established collections of fashion tees, tanks, tunics, dresses, and leggings in a variety of fabrics and contemporary shapes. Lusardi creates simple pieces with just the right amount of style, making the line so versatile that it works for and flatters most women. All her designs are fashion-forward, keeping in line with current and future trends. As a result, bobi has generated a huge Hollywood celebrity following in the four years it has been in existence with fans like Nicole Richie, The Kardashians, Hilary Swank, Madonna and many more.